Welcome to Form Us With Love’s John Löfgren and IIDEXCanada 2017 keynote
Industrial designer John Löfgren co-founded Form Us With Love together with Jonas Pettersson in 2005. As the firm's Creative Director, Löfgren is the epitome of a “hands on” practitioner, preferring physical prototyping to computer-aided design. He brings an innate understanding of materials and production techniques to every project his collaborative undertakes. At the studio’s core lies a process that blends traditional creative practices with a lean, strategic application. The central intention is to evolve with the needs of each project, its place in the market and the ever-changing needs of real people.
Operating as the Studio’s design director, his distinctive design language can be felt in all its projects. Löfgren’s approach to design is one that relies heavily on intense preparatory work; investing countless man-hours in what could be described as investigatory design processes. At the studio’s core lies a process that blends traditional creative practices with a lean, strategic application. The central intention is to evolve with the needs of each project, its place in the market and the ever-changing needs of real people.
Today, the work of Form Us With Love falls into three areas: Consultancy—an engagement in products, ranges, collaborations and spaces for clients around the world, Ventures—disciplined and holistic approaches to launch and build brands, and the Civic—a process based on knowledge transfers and sharing of experiences, actively contributing to the broader spectra of design.
Form Us With Love has been working with Tilemark to design a seamless transition from a digital print to a physical product. Vector drawings, patterns or typography can be carved directly onto a durable and hygienic ceramic tile surface.
EXTENDED NEST COLLECTION, 2015–2016
Can furniture help develop a new meaning for open spaces? And how can furntiture change our expectations about what it means to gather and socialize within a contemporary space? The Extended Next Collection developed win conjunction with Form Us WIth Love explores these concepts and even plays with furniture's traditional dimensions and proportions relating to seating. How high should a seat back be? How low can a person sit? The Nest collection explores these notions while adapting slim wood or steel legs to accentuate the play on proportions and dimensions.
Transforming materials can sometimes involve the simple reconsideration of how we expect it to be used. Form Us With Love re-examined an approach to "wood wool" which was repurposed for contract and public use. New forms, sizes and colour were manufactured to meet the demands of contemporary interiors through a reiterative prototyping process in collaboration with BAUX.
For more information on Form Us With Love, click here.